If you are planning to embark in an online marketing you need to have a working knowledge in the subject of Search Engine Optimization or commonly referred to as SEO. SEO is quite a broad subject but nevertheless, you cannot discuss SEO without touching the issue of Google PageRank or the PR.
The PageRank of a website indicates how Google views the importance of a page. It usually looks at the number and quality of links pointing to a certain page. These quality links can be equated as “votes” being casts to a certain page. The more quality “votes” your website have the more popular and more important it is to Google. PageRank is scored on a scale of 0-10, 10 being the highest.
According to Google itself, PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance.
How then the PageRank can affect your online business and why would you want to have higher PageRank? Well, there are lots of good reasons to want to rank higher, but for businesses, the primary reason is to generate revenue.
Practically, there are millions of people use Google and other search engine like Yahoo and Bing everyday searching to a particular product, services or information. And these millions of people are you potential client looking for your particular product or services to offer. When the potential client is searching for something, there are two ways for your online store to show up on the result page. The first way is through paid advertising, and to tell you frankly paid advertising is expensive. The second method is through “organic or natural” search. Organic search results are free and are dependent on Google’s (or Yahoo or Bing) estimation or how relevant and credible is your website.
Aside from being free, organic method are often works better than paid advertisement. If you can rank number one in a certain keyword, it is comparable to being featured centerfold in daily news, everyday! It’s a great way to grow your business and find new clients.
The next question is, what will you do to be in the number one rank? The answer would be back in Search Engine Optimization and PageRank. PageRank of your website can be improved considerably by two methods. One is to build a website with such quality and content that other websites would automatically want to link with. The PR would improve dramatically on its own.