Online marketing is growing in such a fast pace and everyone seems to be jumping into internet marketing bandwagon. Lot of people wanted to build a commercial internet site and reap huge fortune out of it. Reaping huge fortune online is a reality. It can be very possible, but first you have to learn on how to create web pages that can live and must live "forever". For commercial Internet sites, your pages must live forever. Here are the four primary reasons concluded by professional web developers why you should make you web pages live forever:

1. Customer Bookmarks: Because customers may bookmark any page on your site, you cannot remove a page without running the risk of losing a customer who would not find a working link. Every time a customer encounters a dead link, you run the risk of losing a potential customer.


2. Links from Other Sites: Like your customer that bookmark any pages, other sites may link directly to page within your site; removing a page may result in losing customer referrals.


3. Search Engines Referrals: Because search engines are often slow to update their databases, this is another source for old and dead pages.


4. Old Content Adds Value: Some customer may find significant value from old content. The first three issues discussed above are reasons why your web pages must live forever. In addition to these are the practical issues like credibility and usefulness of the site. Many users may actually find value from old content. Old contents also enhance the site credibility and integrity. Old content can remain useful to users because of historic interest, old product support or background information for recent events. In other words, when users bookmark a page and return to your site, this link should return something useful to the user, otherwise you run the risk of losing the customer.

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