Get Your Website Optimized

Posted on October 31, 2009 by Claremont Design

You built a nice website that cost you a few dollars, sent emails and newsletters, bought directory and other stuffs like that, yet you still seem invisible in the cyberworld. As discussed in previous post, visibility is important in the success of online business. If you want to see better results in your online investment, you have to make sure that you are visible to your prospective clients.

If you are still invisible from your potential clients, then it is the time to get your website optimized. The way to assure good placement is to “optimize” your site for search. Search Engine Optimization (SEO) is all about increasing your online website visibility by establishing the right keywords, managing your website to capture search engine attention and building good links to reputable sources.

Search optimization does involve some technical knowledge, and it is without a doubt time consuming, requiring continuous effort to maintain a high ranking on search engine results pages. You can learn and do it by yourself, or seek assistance from professional SEO services catering to small and medium business.

Search engine optimization is a crucial factor for the development of the e-commerce. A person who wants to flourish his online business should know that SEO encompasses all the factors that a website requires to have a good ranking from the search engines. Once your site is optimized with the right keywords you already won half the battle, the other half of it is your reputation, as the search engines see it. This reputation comes from other websites that point to your own through links into your site. Search engines view these referrals as confirmation that an objective, outside source saw fit to point their own traffic to your site.

The bottom line is search engines are a powerful way to find customers that traditional media might never reach. This helps the search engine find your site when a potential customer enters those keywords such as Google, Yahoo! and Bing. Many online sites have already reaped huge benefits from this service. You can start learning the intricacies of the art SEO or just simply find a company which has expertise in providing this kind of services in price you can afford.

Importance of Website Visibility

Posted on October 27, 2009 by Claremont Design

Visibility is vital. For a small online business, and on any business, visibility is very important. If your potential clients, don’t know who you are and where you are, you should expect downfall. A beautifully designed website will become a useless piece of artistic canvass if nobody will see it. Having a beautiful website is great, but without traffic and website visibility, it will not do any good with your business. Attract potential clients by making them “see” you.

When operating an online business, search engines are your ally, they are your secret weapon. Every second, there are millions of potential clients typing in words or phrases in Google, Yahoo!, Bing and other search engines looking for a particular product or services. And every time your website appears at the top of list when a particular word or phrase if searched, you’ve got a 90% possibility of converting that search into a sale. But with billions of websites competing for clicks, it is easy to get lost in the jungle of websites in the midst of the vast cyberspace.

The competitive nature of small business, especially online, requires an established web presence, and it should be established sooner rather than later. If your competitor does it first, it could cost you potential business. A professional looking website that is visible to potential customer is the ultimate marketing tool. It can reach customers in a way that cannot be matched by traditional advertising (print and broadcast media, billboards, fliers, etc), and it is also cost effective. Paying for package that includes website design, hosting, maintenance and optimization would only cost a fraction in comparison to the cost for a small space in a daily newspaper or a 15-seconds ad in local TV.

Website visibility is an excellent and tangible way to guarantee that those customers looking for your goods and services find your site. You can learn to do this by yourself, there many materials available on web to help learn or seek help from one of the SEO services catering to small business like ClaremontDesign.

Landing Pages and Its Importance in Online Marketing

Posted on October 26, 2009 by Claremont Design

Landing page plays a very important role in an online marketing scheme. In the online marketing lingo, landing page is a specialized page that visitors are directed to once they’ve clicked on a link. That link is usually from an outside source such as Pay Per Click ad or a blog review. The landing page is usually concentrate on a particular product or service with the purpose of getting the visitor to buy or make some action rapidly that will ultimately led to a sales. A landing page could be the website’s home page or any other page in the site.
The task of Search Engine Optimization and Pay Per Click Ad is to bring traffic to your website, after which, it is your landing page that would take over. The landing page is your front line in internet marketing. Therefore, it should be attractive as a display window and straight-to-the-point informative as 20 seconds ads.

Your landing pages should provide visitors exactly what they were looking for. When the “searched” keyword direct traffic to targeted landing page, higher conversions will likely to occur because the visitor is seeing exactly what they are searching for. It makes sense. Because when the visitor cannot find what they are looking for when they arrive at your landing page, they will spend a couple of second and hit the back button to move on to your competitor. You lost a potential client, you lost a sale.

Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is to consider where the person has come from, who they are and what they are looking for. With this information, you can provide a good match, your chances of engaging the visitor goes up, as should your conversion rate.

For instance, if the online rug store has a landing page for sisal rugs whenever a potential client search for a keyword “discounted sisal rugs” in Google or Yahoo, the person who search for that keyword would likely to buy the product if he could see exactly what he were looking for right into the landing page.

Give your visitors exactly what they were looking for and you will have a spellbound audience and a loyal client. Be careful not to provide too many distractions in the form of unnecessary images or links, or you are likely to lose them before they read your entire message.

- Los Angeles web design

CDesign Theme Shaper – Free WordPress Theme Ready for Download

Posted on October 7, 2009 by Claremont Design

CDesign Theme Shaper is a WordPress theme developed by ClaremontDesign.com for everyone to use for free. This is a two column theme with a right sidebar. Here’s the sample snapshot of the said theme:

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Customizing the theme:
To change the details on the Contact Us found on the footer, just open the file contactus.php and change it.

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Download

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