Landing Pages and Its Importance in Online Marketing
Landing page plays a very important role in an online marketing scheme. In the online marketing lingo, landing page is a specialized page that visitors are directed to once they've clicked on a link. That link is usually from an outside source such as Pay Per Click ad or a blog review. The landing page is usually concentrate on a particular product or service with the purpose of getting the visitor to buy or make some action rapidly that will ultimately led to a sales. A landing page could be the website’s home page or any other page in the site. The task of Search Engine Optimization and Pay Per Click Ad is to bring traffic to your website, after which, it is your landing page that would take over. The landing page is your front line in internet marketing. Therefore, it should be attractive as a display window and straight-to-the-point informative as 20 seconds ads.
Your landing pages should provide visitors exactly what they were looking for. When the “searched” keyword direct traffic to targeted landing page, higher conversions will likely to occur because the visitor is seeing exactly what they are searching for. It makes sense. Because when the visitor cannot find what they are looking for when they arrive at your landing page, they will spend a couple of second and hit the back button to move on to your competitor. You lost a potential client, you lost a sale.
Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is to consider where the person has come from, who they are and what they are looking for. With this information, you can provide a good match, your chances of engaging the visitor goes up, as should your conversion rate.
For instance, if the online rug store has a landing page for sisal rugs whenever a potential client search for a keyword “discounted sisal rugs” in Google or Yahoo, the person who search for that keyword would likely to buy the product if he could see exactly what he were looking for right into the landing page.
Give your visitors exactly what they were looking for and you will have a spellbound audience and a loyal client. Be careful not to provide too many distractions in the form of unnecessary images or links, or you are likely to lose them before they read your entire message.