Several studies that have been conducted shows that web pages that constructed with GEO-targeting in mind are more SEO friendly than those web pages who doesn’t implement GEO-targeting. What is GEO-targeting anyway? GEO-targeting is defined as the distribution of ads specific to the geographic location of the searcher. Geo-targeting permits the advertiser to specify where ads will be or won’t be displayed based on the searcher’s location, this enables more localized and personalized results.

Web searches, in a natural sense, have no boundary. Visitors to a website in Los Angeles can be from anywhere around the world. Visitors around the world not only use different languages, but also have different needs, different tastes for design, navigation and styles. Aside from implementing web design and SEO technique that has been proven to drive traffic to site, GEO-targeting can also help in adding more traffic to your website and will increase the chance of success for online business to promote their products and services across regions of different culture background.

1. Design the website with GEO-Targeting in mind.
   Websites with GEO-targeting in mind should have a different version of the site. Some of it may be designed in different language and of different layout to cater the need of target visitors in a particular geographical area. For the same version of website, the page may be configured according to the location automatically. Commonly, the IP address of the visitor is the indicator of where is the geographical location of the visitor.
   
   

   If you are creating different versions of the site, it is advisable to suit the design of according to culture, language, taste and style of the local user. For instance, if you are making a web site version for US market it is a good idea to hire web design company based in Los Angeles or New York rather than hiring a web design firm from India. Geo-targeting depends on the user’s computer and web browser settings. The website with English content may show different versions according to the visitor’s geographical location, whether in Australia, UK or Canada, because GEO-targeting recognize the visitor’s keyword settings, language and location.




2. Promoting website with GEO-targeting in mind.

   Optimizing your website with savvy SEO techniques is good, but if you want to implement GEO-targeting you have to be choosy when it comes to link building. All major search engines such as Google, Yahoo! and Bing give out search result based on the searcher’s query and location. Actually, all the three major search engines have different versions of main search engines for almost every country. A searcher from United States would have different search result from searcher from China, even with same keyword, web browser and search engine.
   
   
   Search engines rank the web pages according to what kind of links a site is pointed and where the links are from. If your website gets most of its link from US then the site will rank well in US. If you are not located in the GEO-market you are targeting, it is advisable to work with the SEO firm based on that GEO-location. The Orange County SEO company that have extensive knowledge about US SEO will do a much better job than acquiring links India or other part of the world if you are targeting US market.




3. GEO-targeting Analysis
   
   Implementing GEO-targeting SEO method is just the beginning in GEO-targeting. You have to fully understand the visitors’ behavior in each geographic location. Visitors from Houston would have different preferences and behavior than visitors from New York. On this case you may use GEO-targeting software. Web analytic software and IP databases can provide a wide range of locations for specific requirement when a version of a web site or advertisements need to reach only a specific city within the states.