Not long ago Press Releases were only used as a method of promoting products, services, company or event by the use of media. Commonly used medium is either the print media or the broadcast media. Today with the Internet, writing Press Releases is not used for promotion but to drive traffic to websites as well.

The traditional press releases are still being used in standard media outlets, but this kind of press releases are quite expensive and geographically speaking they are limited. On the other hand, there is also a new type of press releases, the online press release. Online press release is created specifically to be distributed to online press release websites as opposed to traditional outlets it is cheaper and not geographically bounded. But how do these online press releases really work and can they be effective tools for driving high quality traffic to your business?

Publicity is vital in running a business, may it be a brick and mortar business or an online business. When a business has little or no budget to spare for massive promotion, online press release is most helpful and easiest method to promote business. In fact, if you are not writing press release to promote your website right now, you are missing the best way to boost targeted traffic to your website.

There are actually several different benefits to distributing an online press release. Here I’m going to point out the three most vital benefit of using press release as SEO technique.

1. Press Releases can generate hundreds of quality back links your website. Most of the major press release sites are high ranking, meaning that the link you included on these sites can generate a high quality back link to your site. In addition, press releases can be picked up by the other sites that have similar content which creates more links leading to your site. This can effectively help boost your PageRank and search engine rankings.

2. Press releases increase the power of search engine optimization. When you publish an online press release you get a chance to include links pointing back to your website. With it you can also have the control of anchor text of those links, and you also get to fill the press release with the keywords and phrases of your choice. With this method, you can get the press release that is highly valued by the search engines.

3. Regular distribution of press release can build good business reputation. With regular press releases you can emboss a brand name at the forefront in minds of the people. Keeping a business in front of the public is one of the best ways to promote business and press release is a great way to do so. It can make your website can be a “household” name. The more often the website appears on the net the more it perceived as an expert in its niche.

It is true that the traditional press release is still more powerful but the online press releases are also quickly making its presence notable. With online press releases you can improve your online presence, get quality back links, improve search engines ranking and drive more quality traffic to your site.