Since the birth of World Wide Web in early 80s, it had developed into a jungle. It is now crammed with both good and decent websites as well as with useless and inadequate websites. If you have a Website yourself, you have to compete with millions of other websites to get yours noticed. So, what will you do to get the edge and be noticed?

Is there anything you can do to increase you popularity?

The answer to those questions is a definite YES! There are hundreds of things you can do to make your site noticed and boost its popularity. Here, I will share to you the top five ways to strengthen your site and increase you online visibility.

1. Get your Website Optimized for Search Engine
Optimizing your website for search engine is the best thing you can to get your website noticed. To be successful online, you have to get a high ranking in major search engines like Google, Yahoo and Bing. It is a common knowledge that about 90% of search clicks come from the first page result, less than 10% from the second page and less than 1% goes beyond. This simply implies that if you cannot get a high ranking in search engine in a particular keyword your site is destined fail.

In order to get a high rank in search engines you have to implement Search Engine Optimization or SEO. The subject of SEO is substantial and can be rather daunting at first, but once you get the hang of it, you'll be able to see the benefits immediately and will probably wonder why you didn’t get started with it earlier. The proper implementation of SEO can do magic in boosting you website popularity and of course the traffic.

2. Take Advantage of Social Media Optimization
Although SEO can do a lot to increase your ranking and popularity, you should not end there. You will be missing a lot if you ignore the importance of Social Media Optimization or the SMO. Because of the popularity of Social Media nowadays, it become the one of the strongest marketing tool available today.

To optimize your site for Social Media, you have to make your site visible to social media sites such as Facebook, Twitter, MySpace, YouTube, Ning, Flixter and many others. Making use of social media optimization campaign includes a few things. First, you have to make sure that the content on your site is relevant to your niche and not out of date. And second, visit to social media sites and join the discussion in leaving comments on posts/articles.

The most important to remember is to include outbound links to your Website on any social media site you use. Even if your link has a "nofollow" attribute attached to it, it can still attract new visitors and potential customer to your site.

3. Invest in Good Web Design
Get yourself a professional web designer that could make you a visually appealing and user-friendly website. Investing in a good web design is more important than some people seem to think. With a beautiful, professional looking website, you will grow in trust among your visitors. It properly designed website can give the aura of trust and confidence.

An important fact to remember is to avoid overdoing the design the Website. Simplicity and functionality always rules when it comes to web design.

4. Maximize the use RSS and News Feeds
Using RSS and News Feeds is one of the most effective methods of promoting a website. Each time you add something new to your website your subscriber will be notified which ascertains that they will never forget to see the new material that you have come out with. Submit also your website feeds in other websites and link with your website also. The RSS feeds can help the interlinking of your website.

5. Get Your Visitors Involved
Getting your visitors involve is one of the best ways to build loyalty from your visitors. Never ignore the comments that you have got from your visitors, it is advisable that you reply them timely and if you visit their site and reply it there would be much preferable. The more comments you get the more you are on advantage this is because visitors will be anxious to know about the comments your material must have received.

Ask for your visitors' feedback and try also to write in a personal style, and don’t be afraid to pose an open question. This will most likely get people talking about your site. People always want to voice their opinion and they want their opinion to be heard (or published). Everyone wants to express their own personal ideas and thoughts on topics, and by allowing them doing so, you also increase the chance of visitors returning to see how was their feedback appreciated.

Leave a Reply