Making Visitors Stay Longer At Your Site
January 25 2010, 05:01 AM, Claremont Design | Web Design Tips
Driving traffic to your website is only winning half the battle, the other half is making the visitors to perform positive responses such as buying your product or clicking through your PPC ads. In order to do that, you have to keep every visitor in your website stay longer. A one-minute browsing is enough time to convince your prospective customer to click the "buy" button. You have to provide something in your website. That something must be interesting enough that your visitors would stay on your website.
Here are few suggestions on how make the visitor stay longer in your website.
Grab Visitors' Attention: This is the first step in making your visitor stay longer, design your site homepage that it grabs visitors’ attention as fast as possible and provides what they are looking for right away. Make your landing page looks professional and visually appealing at the same time.
Easy Navigation: Make the navigation easy for your visitor by designing your website in such a way that users find it easy to maneuver around. Organize the structure of your website in such a way that the visitors will find easily what they are looking for. Otherwise they get frustrated and move on to another website that is easy to navigate and understand.
Provide Fresh and Valuable Content: This means you have a website loaded with useful information that is relevant to your niche. Remember that the internet is all about information. Fresh and valuable contents are both valuable in the SEO and web design aspect of marketing.
Put Value To Your Visitors' Opinion: Website visitors love to interact and want their opinion to be noticed. Allow your visitors to comment on or even criticize your articles, product, pictures or videos. This does not only make your website visitors stay longer but it could also persuade them to share their opinions. This is actually a good method of getting ideas to improve your site. It also gives thse visitors a feeling of importance. Peoples who are given the chance to interact in the virtual world are more likely to stay at a website for an extended amount of time.
Offer free products or samples: "Tease" your visitor so that they will ask for more. You can provide some free trial or demo tour of your product. You can also provide guideline or tutorial related to your product or services. Provide a page or portion of your website where your visitors can download samplers of your offered products. You can even include a link and information in the product that you offer and allow individuals who download it to advertise and sell it, or even give it away to others on their websites.