The Google website optimizer is a program that runs multivariate and A/B split experiments on web pages. In running these experiments, these will helps determine which page elements result in the most online conversions. In its broader term it means that it is a web-based testing tool which helps website owners increase visitor conversion rates with the use of search engines. It allows the website owners the ability to serve up different pages to the different visitors, and having numbers of visitors help your business improve not only its web status but it also adds to your income.
Bringing more visitors to your website increase your ROI without throwing a bunch of cash at an expert, let you visitors tell you what they like. In terms of landing pages you must focus tightly focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will ultimately lead to a sale, this will lead directly to your site once they click on your link.
To optimize with the use of Google Website Optimizer as a tool the landing pages are the most important page of the conversion tunnel because people click the link on the landing page. Once they have gone onto the next page of the conversion tunnel, they have already shown some interest in your web design service. But be sure that your landing page has good content and informative information so that your visitors would move on to the next page of your post.
As a web designer, you may or may not use this information on your site, but Google website optimizer is a good tool to have  in your toolbox for your potential clients. You can compare a text heavy page vs. a quick and to the point page, a left layout vs. right layout and a facts vs. aspirations page. This is just few of the numerous things you can do; there are many things you can change on a page that might influence your costumers.
If you are interested in using the Google website optimizer doesn’t hesitate to join because, it is available to everyone. All you have to do is sign up for an ad words without spending more money. Just follow all the instructions provided and fill all those questions for you to start optimizing your website.