Big Leap Towards Personalization
In previous topic I have discussed the tips on how to build trust and loyalty to your customers. In this topic we will discuss another topic that could build your customer’s trust and loyalty. Another way to increase loyalty and to convey trustworthiness to your customers is to provide a personalized content on your website. Personalization means that the content of your site is based upon the personal preferences of your customer. To site an example, when you register and made purchased on Amazon.com they made a record of your activity in their site, and each time you visit the site you are presented with a customized page based upon your prior purchases.
A personalized site “knows” your customer every time they visit to your site they are presented with new personalized content without having to enter any additional information from them. With this your customers could develop a personal attachment toward the site. This method of personalizing website content is a success because users do not have to anything to set it up, and customer would feel comfortable on this site that “knows” them.
Do not be confused personalization with customization. Personalization and customization are two different things although many have interchanged the meaning of the two. Customization refers to the sites that allow the user to customize to their personal references. Examples of this are popular search engines like Yahoo and MSN, these sites allow the user to customize the site to the user’s preferences and interests. Personalization and customization works better together, a site a can handle both personalization and customization can be a big hit to customers.