Pointers in Making Your Website Customer Friendly
Many of the web designers are putting too much concern on developing a search engine friendly website or an SEO friendly website that they are missing the most important aspect in designing the website, which the customer satisfaction. A well-designed web site should customer-oriented; it should put the need and comfort of customer above all other.
Here are some pointers on how to make your website customer friendly:
1. Choose simplicity over complexity. It’s apparently true that simplicity is beauty. In web design simplicity is the king. Unless you are designing for web design contest or in a design company that requires showcasing the skills, keep your design simple as possible. Customers are usually not impressed with flashy content and animated graphic, especially if they don’t have any purpose or relation to the content. Remember that customer go to your website to find some information or purchase a product, so make your website easier for them to find the information they needed or the product that they want.
2. Design the site for speedy download. According to survey the top website turn-off is the very slow page download rate. Online customers’ patience is measured in milliseconds and not everyone has hi-speed or broadband Internet connections. A slow download rate can lose you huge amount of customers. So, keep page sizes within reasonable limits to ensure that they download quickly by avoiding too many graphics and videos on your site.
3. Easy Navigation. Don’t confuse your customer with scattered and invisible links. Make your links as visible as possible, place it either on the left or on the top of your web pages. Make sure that the most important and most often-accessed information is right there in the front of your customer. Make your site’s navigational logical and clear by giving concise and self-explanatory link names. Regularly test navigational link to avoid broken links and errors.
4. Avoid pop-ups. Pop-ups are the on top of the most annoying list of the web surfers. Pop-ups annoy visitors. Customers don’t stay for a second on sites with these types irritating of ads.
5. Load your site with relevant, accurate and up-to-date content. Provide accurate and relevant content and keep it up-to-date. Failure to do this will make your company look inefficient and reflects badly on your customer service levels. Search engines also appreciate content that is updated regularly.
7. Provide contact information. By providing contact information, you give your customer the opportunity to interact with you. Website that lacks contact information is not professional. Your contact info on your site makes your sites visitor to believe that you are real and that you can be trusted.
8. Encourage customer interaction. Ask for customer’s feedback via online surveys and feedback forms. Invite them to subscribe to a customer newsletter. Get visitors to interact with your site and spend more time on it. Make a visit an interesting experience for them by including useful online tools, etc. Just make sure they are relevant to your site.
9. Consider the browser compatibility. Although Mozilla Firefox and Internet Explorer are the two giants in web browser, this doesn’t mean that you have to over look potential customers who are using Opera, Netscape and Safari. Make sure the sure website is viewable in all browsers. In that way you can capture all possible customers, and not unintentionally reduce the number of visitors to your site.
10. Get to know your customers. Find out what makes them tick. Learn as much as you can what they like about your site, what they don’t like. If it is possible, find out what they like on your competitors’ site. With this knowledge you can improve your site more and drive more customers.