The One Second Principle in Web Design
All web designers in the world, whether you are in India or in Paris or a Los Angeles Web Design firm, you have to be aware of the One Second Principle. On the Internet you only got one second, and your website should be designed to capture that one second to hold your visitor lifetime.
On the Internet you only have one second, one second to create a powerful impression. “First impression lasts,” might be a cliché but it is quite true in web design. You only got one second to impress your target audience. One second to instill in their mind that you are the best.
On the Internet you only have one second, one second to establish your professionalism and start building trust. Online business mostly relies on two things, that is, trust and reputation. Unlike the brick and mortar store where you see person face-to-face, online business is anonymous. Anonymity is not a good foundation in business, people have a hard time trusting people they don’t know and can’t interact physically. Web designers should understand that winning the precious trust of the customer begun by establishing a professional image.
On the Internet you only have one second, one second to generate the interest of your target audience. Did you know that the “back button” is most use icon in any web browser? A good website should be designed that in a way that could capture the attention of the visitors, preventing them hitting the back button and proceed to the website of your competitors.
On the Internet you only have one second, one second to begin downloading your value proposition and to initiate a compelling sales overture. You only got one second to persuade the visitors to click the buy button. This can be done by knowing your customers, anticipating their needs, and answering their questions before they’re even asked.
In the Internet you only have one second to succeed or fail.