Your Website is Your Shop Front
Your website is the reflection of your business and your homepage is your shop front. Visualize yourself in a busy commercial center with rows and rows of shops on both sides of street vying for the potential customer’s attention. Now, while walking past these shops, we consciously or unconsciously stop to take a look at the shop front display. If we find a certain product that caught our eye, we take a second look, walk into the shop, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product then takes it to the checkout to pay.
In a normal brick and mortar store, retailers use their physical shop fronts to entice the customers and send an instant message telling them about the purpose of the business and what they can offer. The shop front has been designed to make targeted customers go in and buy. The shop fronts tell a story that attracts potential customers inside the store. The well-designed website can do the same.
Your home page your website is the first online experience consumers will have of your business and it will be evaluated in the same way. It is the shop front or your home page that will create the deciding factor whether or not the visitor will start browsing or just proceed to next shop.
The design of your homepage is vital for attracting potential customers. Your website design should reflect the purpose of your business. It should the right message to the visitors. If your website is selling Natural Home Rugs, then it should be design to reflect it. You should not confuse your visitors by placing mismatch displays.
Think of your website as a brochure. In the front, it should shows an attractive image, a teasing information that sends the message “open me, you know you want to.” Inside is the information that you’re customer might need. Remember that you only have one second to convince your customer that you got that they wanted.
Being a shop front your home page should be enticing at the same time informative reflecting the experience consumers will have when they decide to “enter” in your website. Online customers more demanding than ever, and you only have a few seconds to capture their attention with something interesting before they will click the back button and go to your competitor’s website. E-commerce web designers should be creative and innovative, in order to create a website that will encourage to visitors to spend time on your site, click through to more pages and come back to check for new products and updated content.